1/21/2014

#EpicFail: @FourSeasons Social Media Manager Fails To Tweet Apology To NBA Star @Baron_Davis For Racial Profiling

I normally don't go looking for controversy on Twitter and suggest people get #fired, however I follow @Baron_Davis on Twitter as I'm a huge fan of his new show #HowIRockIt on @ESQTV! I also consider myself an up & coming fashion stud and follow @Esquiremag. And I sincerely believe that what happened to him yesterday was wrong and if @RealDonaldTrump were the CEO of @FourSeasons he'd tweet this pic below directly to the Social Media Manager...


Why you ask?

Yesterday, #MLKday2014, was supposed to be just a relaxing day. I was simply minding my own business preparing for all my regularly scheduled Twitter chats about social media marketing, when Baron's Tweets come into my feed! 



It was if a bomb dropped! He was so mad he used the wrong handle, which should have been @Fourseasons or @FSVancouver. No matter. The only tweet he recieved was this:



Every major lessons I and all the Pros I know have spent all year chatting freely about via #MMchat, #SocialChat, #AtomicChat, #KloutChat, #CMMinds, #RonR, etc. were shattered yesterday afternoon! This is seriously a tweet by tweet, real life #StreetMBA lesson for social media community managers:

What do you do?



My first thought was hopefully the Social Media manager tweets him an apology within the next few minutes. He's clearly upset and the man has 874K plus Twitter followers and this could get ugly! 

Well, guess what happened? The social media manager sent nothing. No apology = #Fired! Seriously, if it were Jordan or Tiger, would you apologize then?

Fact: @Fourseasons only has 99k followers. He has more influence than you on Twitter!

As an accomplished Creative Director, I would be furious if @Fourseasons were my advertising client because I would be scraping to earn not just his business but his influence to make my campaign successful! The best mobile, native advertising campaigns in 2014 are heavily interconnected with influencers and earned media and the results to drive sales are in my scope, not this Social Media Manager! The lesson to avoid here: @Baron_Davis could easily go on to @CNN and crush my campaign (if I were the agency of record)! 

In fact, I would have scheduled a meeting with the CMO and the PR staff to offer the man a deal:

- Offer a written (and tweet) apology
- Insist an investigation and policy review
- Donate $10,000 donation to his favorite charity 

In exchange, I would request @Baron_Davis tweet the following:

Thank you @Fourseasons for doing the right thing! I accept your apology and generous donation to my favorite charity! #imhappynow

Goal: Make his #MLKday!!!

Superior social media engagement should be the aim of every luxury brand around the world and this blunder servers  for the rest of us as an opportunity to watch in horror and decide:

Apologize or Not.

It's your move @Fourseasons.

#FreshPrinceofCleantech


12 comments:

  1. Wow, Excellent post. This article is really very interesting and effective. I think its must be helpful for us. Thanks for sharing your informative.
    mentalist

    ReplyDelete
  2. Two of the best Astroglide products perform as both personal lubricants and
    vaginal moisturizers.Both the Astroglide Personal Lubricant and the
    Astroglide Personal Lubricant Gel are water-based

    for easy cleanup, condom compatible,
    and bedroom tested.It’s easy to see why so many people prefer to include these
    sexual enhancers for their erotic moments.

    ReplyDelete
  3. bedwasrfc

    Bedwasrfc personal blog that collected many stories about SEO, WordPress, logo design, and many other categories that need strengthening matter to you perfectly. You can contact us to discuss it.

    Bedwasrfc บล็อกส่วนตัว ที่รวบรวมเรื่องราวมากๆเกี่ยวกับ SEO, WordPress, ออกแบบโลโก้, และอีกหลายหมวดหมู่ที่ต้องการเสริมสร้างสาระให้กับคุณอย่างดีเยี่ยม ซึ่งคุณสามารถ ติดต่อเรา เพื่อพูดคุยกันได้เลย

    ReplyDelete
  4. แทงบอล

    เราคือผู้ให้บริการแทงบอลออนไลน์ Sbobet และ คาสิโนออนไลน์ อันดับ 1 ของประเทศ
    สมัครแทงบอลออนไลน์ Sbobet หรือเล่น คาสิโนออนไลน์ กับเราได้แล้ววันนี้ วิธีการสมัครไม่ยุ่งยาก เพียง 4 ขั้นตอน เรามีความมั่นคงทางเงิน บริการรวดเร็ว ตลอด 24 ชั่วโมง โดยมีพนักงาน CallCenter ผู้เชี่ยวชาญที่พร้อมจะให้บริการท่าน แม้ท่านจะไม่เคยเล่น แทงบอลออนไลน์ หรือ คาสิโนออนไลน์ ก็จะมีพนักงานคอยสอนจนเล่นเป็น ดังนั้นไม่ต้องเป็นกังวล ว่าจะเริ่มต้นอย่างไร และด้วยทีมงานที่มีคุณภาพระดับมืออาชีพจึงทำให้ท่านจะเริ่มต้นกับการเล่น แทงบอลออนไลน์ Sbobet และ คาสิโนออนไลน์ ได้อย่างมีประสิทธิภาพอย่างแน่นอน

    ReplyDelete
  5. Fat Diminisher is solution to weight loss problem and many health niche If we compare it with other fat burning program includes crash diets, it is healthy way to lose weight and other diet plan will turn your body into

    ReplyDelete
  6. The client satisfaction relief from pain and numbness. Commitment to the development of human resources. Nerve numbness Chiropractic Doctor Peter Siam Dr. Peter Locke bone pain, hip pain, Lumbago. Siam chiropractic services, we have several ways to help restore health. • backache, headache pain, migraine pain or numbness of the limbs, herniated disc, Joint pain in the knee, Foot Pain and numbness, Accidents Sports, Accidents, Vehicles, Dizziness, Fatigue, Insomnia, injuries from heavy lifting, Shoulder Pain, Scoliosis, Strain, Tendon inflammation. With a great desire. Siam chiropractic ". For more please visit

    ไคโรแพรคติก/ chiropractic

    ReplyDelete
  7. muscle building Crazy Bulk is the well known muscle building supplements provider that deal in 100% legal steroids.

    ReplyDelete
  8. kingbola99 adalah agen judi online terpercaya,menyediakan segala jenis permainan judi online sportbook,casino,togel,poker,domino,dengan layanan 24 jam ramah dan sopan.

    ReplyDelete
  9. I am a Certified Public Accountant and have been preparing personal, partnership and corporate tax returns for over 25 years. I prepare most tax returns for $100 to $250. l pride myself on the professional and attentive service I give to each and every client no matter how large or small. I can prepare your tax return remotely as I have many clients spread throughout the United States. Please call me at 973-988-2107 or email me at dannyp@thekinetixgroup.com for a free price quote. I look forward to hearing from you.

    ReplyDelete