10/29/2012

I Just Earned My 29th LinkedIn Endorsement From Stone Brewing Co.'s CEO

I am honored by this endorsement and I'm humbled to be a player in this emerging EV industry:

“Yeves Perez is an agent of disruption. He's proven himself to be extremely passionate about his work since I first met him during the Chevrolet Volt introduction to San Diego County back in 2009. Yeves worked to bring the Volt out of political turmoil with his idea of a Open Letter from Chevy Volt Owners titled "Why are Chevy Volt Owners Keeping Their Keys?" (which I signed).” October 27, 2012


Read more here: www.linkedin.com/in/yeves
http://yevesperez.blogspot.com/p/glowing-recommendations-real-yeves.html



7/01/2012

Still Getting Inspired by Nature to Sell Sustainability

On July 7th, 2011 I wrote the following for a Green Business website:


The Year of the Sustainable Sale: Getting Inspired by Nature to Sell Sustainability

Part One by @frshprnzcleantc
San Diego, CA, USA

Green businesses have a great deal to offer, but don’t always do a great job at selling it.  I’ve seen this over and over again, and wondered how we can do a better job at selling sustainability. So I’m developing sustainability sales training to teach others and I want to lead a national conversation so we can all benefit from shorter sale cycles.

About three months ago, I attended the Biomimicry Conference at the San Diego Zoo, which launched me onto a path to develop a better approach to selling Sustainability. At the conference the organizers pushed us to look at nature to solve our own challenges. My mission: Improve my sales techniques. The Result: I developed a craving for honey.

Sounds strange?  Perhaps.  But stick with me.

Biomimicry studies biological systems, processes, and elements to solve human business challenges.  Over the eons nature has evolved elegant solutions to many of the challenges businesses face today.  Example: The leaves of the lotus plant inspire dirt repellent paint, and termite mounds inspire energy efficient cooling of buildings.  The San Diego Zoo has partnered with the City of San Diego and local universities to become the world’s first biomimicry hub, encouraging more of us in the business world to turn to nature for inspiration.

My big break came months later when a green business owner friend said, "you're like a badger!"  No wonder I don't get invited to Christmas parties! It turns out the honey badger (Mellivora capensis) is more than just fierce and tenacious.  They are also collaborators, and are an inspiration for a better way of selling.

In looking for a rich meal of honey, the honey badger works together with a bird, the "greater honeyguide".  The greater honeyguide simply leads the badger to a beehive, and the badger breaks open the hive and eats the honey, allowing the honeyguide to eat as well. This is not a referral system... This is a “we both eat” system.

This type of relationship in nature is called mutualism, in which both animals benefit by working together.  There are many examples of mutualism in nature, but the inspiration of the honey badger provides green business owners a new direction as well.  

By working together with other businesses in a sale we can both eat the honey.  While many in the business world still follow the model of competition, a kill or be killed mentality, I say it’s not the only way to go if you choose to be financially sustainable.  Mutualism allows for my business to create opportunities for you, and for your business to naturally create sales opportunities for me.  By following the model of mutualism and looking for it in our sales environment, we can develop these opportunities, make the most of them, and save our energy for the hard part --- the close.


Check out more of my thoughts and quotes here: https://sites.google.com/site/therealyevesperez/Musings/yeves-perez-quotes


Learn more about me here: http://about.me/yevesperez

1/30/2012

Work it, make it, do it, makes us harder, better, faster, stronger!

“Suffering has been stronger than all other teaching… I have been bent and broken, but - I hope - into a better shape.” — Charles Dickens

I really need to read this quote today. It prepared me for some of my finest work and as Kanye would say, "Work it harder, make it better, do it faster, makes us stronger, more than ever, never over, Our work is never over."

1/07/2012

An Estimated 2500 Electric Cars On The Road In San Diego County

I know it's a bold claim but here's the math:

Nissan and Chevrolet have been on a role in 2011 and there are several factors to consider.

#1 - On Sunday, October 16th, 2011 North County Times reporter Eric Wolff reported the following:

Officials from San Diego Gas & Electric Co. estimate 800 electric vehicles are on San Diego County roads, and about 1,000 in Southern California Edison's territory, which includes Southwest Riverside County.

Read more: http://www.nctimes.com/blogsnew/business/realside/article_aa6cdbc4-d363-531f-adb8-abda3643f670.html#ixzz1inGSBx00

#2 - After reviewing Tesla owner Meetup photos and talking to friends, I think it's fair to estimate about 50 are here on the road.

#3 - This is where the story gets better. I attended a Chevy Volt owners meetup and a source from GM said that about 1000 Volts have be delivered in San Diego County!

I tweeted this out:
YEVES PEREZ
I went to the Volt Meet-up, learned over 1000 Chevy Volts have been sold in San Diego County!
17 Dec

#4 - Most people will say it appears there are more Nissan Leafs of the road in San Diego. So let's just Estimate about 1200.

#5 - Then you have Car2go! The car sharing company with an all electric fleet that boasts 165 EV Smart cars in Downtown, Point Loma, PB, and North Park.

So let's add it up!

50 + 1000 + 1200 + 165 = 2415

Not bad! Now for the hard part --- where the hell are all the charging stations?

I made this prediction for 2012:

For every 5-10 electric car charging station installed in and around town dealers will sell 50-100 electric cars. Morgan Lee's Dec 2nd article in the SDUT titled "Vehicle owners seek a charge" clearly points out "t
here is nearly enough momentum in the plug-in car market to break through the chicken-and-egg game as car buyers await more charging stations and station hosts await more drivers." http://www.signonsandiego.com/news/2011/dec/02/vehicle-owners-seek-a-charge/
I also posted this on Facebook back of Dec 4th: I am very proud of this fact: Nearly 1,100 electric vehicles now circulate in the San Diego area — the highest per-capita penetration of owners in the United States — with major automakers poised to introduce a string of electric and hybrid plug-in vehicles in 2012 and 2013. Read more here: https://sites.google.com/site/therealyevesperez/Musings
I don't know about you, but I can't wait for the official numbers!


1/03/2012

The Real Yeves Perez

Let's get started...
• My name is Yeves Raymond Perez
• I was born on July 31st, 1980
• I was delivered a Sutter Memorial Hospital in Sacramento, CA
• I love my parents Pam and Keith Loveless, my brother Avery Perez, and my west and east coast family
• I'm the Father of two amazing children, husband to a wonderful wife, and a homeowner and loyal citizen to America's Finest City, San Diego, CA
• I enjoy speaking, writing, research, networking, focus groups, blogging, tweeting, keynote presentations, public relations, traveling, bike rides, hiking, cooking, organic gardening and I'm a locavore foodie. My favorite car is the Chevrolet Volt.
• My favorite author is Thomas Friedman, the NY Times columnist and Pulitzer Prize winner
• I'm currently reading Edward Humes' Eco Barons and Keith Stewart's It's a Long Road to a Tomato
• I've been called a lot of things, some flattering and some not-so-flattering, however my three favorites are: a great Father; an up and coming Sustainability Executive and a force of nature; a Green Sean Parker ( http://en.wikipedia.org/wiki/Sean_Parker )
• I take risks and make mistakes
The Real Yeves Perez is a "world-changer" who has already made a significant impact in the San Diego region.