|My Partner's Work|
By the way, how does your site look on an iphone or android? Does in conform to appear clean, clear, and legible like this (pic left)? While every other agency spends all year pushing for responsive web design that automatically adjusts to the users adjusts to fit the users screen resolution (which is really for blogs), BigBike Groups runs against the gain on this debate. One of our top focuses in 2013 is to release the best mobile specific websites with separate content to dramatically improve load time and feature API keys to improve brand connectivity and sharing. Why does this debate matter? A 2011 Compuware article titled "What Users Want From Mobile" states if your site does not load with 3 seconds 60% of them will leave and never come back. Mobile is an art. Companies selling products, food, and services deserve better.
It's also apparent that device makers are fully aware of the culture influence on society their toys have and so do the users. Yet, did you know 2/3 of our time on mobile phones are used for non-communicative activities with the average American spending 94 minutes per day utilizing mobile apps vs. web-based consumption? Mashable called 2012 The Year of Mobile Advertising and the Atlantic covered the national acceleration of mobile advertising accurately.
|BigBike Group Mobile Ad Campaign|
Also, did you know San Diego was dubbed the "Wireless Capital of the World" over Silicon Valley by Forbes Magazine just last year? It's true. Forbes tech contributor Mark Fidelman's June 27th piece pointed out the concentration of wireless employees in San Diego is 484 per 100,000 residents, compared to Silicon Valley's 375 per 100,000. Plus Novatel CEO Pete Leparulo's quote lends our mobile industry some credibility when he said, "San Diego for wireless technology is an amazing place. It's what I image Detroit was like during the heyday of inventiveness." Not bad, but what about San Diego's mobile market?
Well, besides the thousands of high wage employees of telecom companies that either carry a smartphone and or tablet device (just ask any Qualcomm employee), San Diego County has 3.1 million residents, 4000 square miles—and an ultra conservative estimate of 500,000 mobile devices in adult households according to Scarborough Research's *outdated stats from 2007, or closer to 1.5 million compared to National estimates of 52% released at CES. Yes, the range is wide, however the evidence is self evident.
I also believe its "The Year of The eWallet" for San Diego and advertising to the ewallet user will pay off in huge divided ends. I think there's clout here since Scarborough ranked San Diego as one of the top tech savvy cities in the country and the swipe of the mobile to pay for food, drinks, products, and more just completes the rave review.
Now, I'm not going to discuss my firm's strategies of how I present all of this and pitch, so that some young ad executive at a competing firm looking to prove something can turn around and copy me, but I will say to those who could be potential clients reading this... let's meet for coffee soon.
Email me at yevesperez [at] gmail [dot] com or tweet me @frshprnzcleantc.